Cults is a two piece indie pop band from Manhattan, New York. They garnered a decent amount of attention last year with the release of their 7” self titled EP last year, and now they have followed up with their debut LP, which is also self titled.
The sound is very happy-go-lucky, every cloud has a silver lining, grass is greener on the other side, the optimistic approach which has been lacking in recent times. It’s peppy to the point where the youthful enthusiasm becomes so overbearing that its time to start questioning whether or not anybody can really get this happy.
The vocals from Madeline Follin to begin with are light and airy, which on their own would have been fine with the album, but they have been manipulated with an added amount of reverb that ultimately ruins them by making them too light, to the point where they sound like a small child is providing the voice.
The instrumentation on the record is not ambitious, and just feels like it’s borrowing ideas from other records for the sake of adding another track to the list. What appears to be either a stylophone or a child sized piano that backs up Follin’s vocals on every song only makes the record more exhausting to listen all the way through, and doesn’t really add anything to them either.
Cults is a record that appears to be targeted solely for children, it’s happy, does not relate to any serious topics other than boys, friends, and being outside. While the record would suit as the soundtrack for a scorching hot day like today, it is too happy, and only makes me feel hatred towards it. I will however look out for Cults’ sophomore album, where hopefully they would have reached puberty by then.