Released: 30th January 2012
Label: Universal Music/Interscope
TL;DR: Hyped purely because of her image, not at all about her music. Disappointment. 2/10
SHE’S been hyped to the highest degree as the next big thing, her lead single Video Games has now reached 25 million views (on one channel, millions more throughout) on Youtube and has certainly become a worldwide viral hit. She has seemingly been thrown into the mainstream and has to deal with a huge magnitude of popularity and attention despite previously releasing only one album that was relatively ignored. She is Lana Del Rey, but just who is she? And why should the entire world care about her?
Lana Del Rey is the stage name of Elizabeth Grant, daughter of millionaire investor Rob Grant, who has publicly backed her attempt at a music career since the beginning. Her debut album Lana Del Ray A.K.A Lizzy Grant was released on independent label Stranger Records and was ignored widely by the media, and yet one year and a name change later, she has become one of the biggest and most anticipated artists in a long time.
So with the unlimited funds, a huge backing from Universal Music and one of the biggest viral hits in recent times, will her first album under the Lana Del Rey moniker Born To Die live up to the hype? Or will the “self-styled gangsta Nancy Sinatra” fall flat in the spotlight?